Event NPS, explained
Here's a quick guide to the event NPS.
Net Promoter Score, or NPS, measures your member's experiences with your Group events. This metric gives you a way to track the success of your events and get a better idea of what type of content your members want.
Net promoter score illustration. Source: TeamSupport
Calculate your NPS using the answer to a key question, using a 0-10 scale:
How likely are you to recommend this event to a friend or colleague?
Respondents are grouped as follows:
- Promoters (score 9-10) are loyal enthusiasts who will keep joining your events and referring your Group's events to others, which powers growth.
- Passives (score 7-8) are satisfied but unenthusiastic members who will neither promote nor talk badly about your events.
- Detractors (score 0-6) are unhappy members who can damage your Group's reputation and impede growth through negative word-of-mouth.
NPS = (% Promoters) - (% Detractors)